MARKET

___________________________
Market
Assessment
Market
Segmentation
Qualitative/Quantitative
Market Research
Competitive Analysis
War-gaming
Product Administration
Pathways

CUSTOMER

___________________________
KOL Identification
and Development
Advisory Boards –
Physician, Nurse,
Pharmacy Directors,
Business Directors
Speaker Program
Development
GPO Marketing
Partnerships

PRODUCT

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Product Positioning
Core Messaging
per Target Audience/Site
of Care
Professional and
Consumer Materials
Market Expansion