Navigating Access for Innovative Therapies
The Griff Group partners with healthcare and life science brands to turn complex science into strategic growth, driving access, impact, and exceptional results.
About The Griff Group
The Griff Group is a market access and commercialization consulting firm helping life science companies navigate complex coverage, coding, reimbursement, and patient access challenges. We translate strategy into practical solutions that support successful product launches and sustained market adoption.
From early pipeline planning through post-launch optimization, we provide strategic guidance and practical execution support across market access, reimbursement, and commercialization.
If you are not willing to risk the unusual, you will have to settle for the ordinary
– Jim Rohn
What We Do
We provide strategic market access and reimbursement consulting for life sciences companies navigating complex access environments.
Market Access Strategy
Evaluate positioning across medical and pharmacy benefits to optimize coverage and reimbursement.
CMS Strategy & Applications
Strategic support for CMS submissions and reimbursement pathway navigation
Market Access Marketing
Develop access messaging and materials for payers, providers, and commercial teams.
Pipeline Commercialization Strategy
Early access strategy for pipeline products including pricing, coding, and coverage planning.
Field Team Training & Support
Training and support for sales teams and field reimbursement managers navigating access challenges.
Reimbursement & Billing Audits
Identify compliance risks and improve billing, coding, and operational processes.
Who We Are
Sharon Griff, MBA, MS, RD
Founder & Managing Director, The Griff Group
Sharon Griff is the Founder and Managing Director of The Griff Group, a boutique consulting firm specializing in market access, reimbursement strategy, and commercialization support for life sciences companies. With three decades of experience in the pharmaceutical and biotechnology industries, she advises organizations on navigating complex payer, provider, and policy environments to support successful product launches and sustainable patient access.
Sharon has extensive expertise in market access strategy, coverage and reimbursement, HUB services, and access marketing for therapies with complex reimbursement pathways. Her work spans multiple therapeutic areas, including oncology, neurology, pain management, women’s health, cardiology, and nephrology, with significant experience supporting biosimilars and specialty products where payer dynamics, coding requirements, and provider workflows require coordinated strategy across stakeholders.
In addition, Sharon has significant experience conducting reimbursement, billing, and operational audits, helping provider organizations identify compliance risks, improve processes, and strengthen documentation and coding practices. Her work often involves analyzing real-world claims and operational workflows to ensure alignment with payer policy, CMS guidance, and internal compliance standards.
A registered dietitian with a strong clinical foundation, Sharon brings a unique perspective to market access strategy by bridging clinical understanding with commercial and policy expertise. Throughout her career, she has partnered with manufacturers, providers, and payers to develop practical access strategies that enable physicians to use innovative therapies and ensure patients can obtain the treatments they need.
Partner With Us
The Griff Group helps organizations address complex market access, reimbursement, and commercialization challenges.